The b3 Brazilian Bond Builder is a professional product that can be mixed into all color formulations to help build/reconnect bonds. This allows for you to have more creative freedom in your color services while reducing damage without adding any processing time.
- Helps prevent damage during all color services
- Protects against loss of cuticle and cortex cells
- No change to developer strength used
- Dramatically reduces breakage
- Better gray coverage
- Improves pigment retention
- Compatible with all manufacturer formulations
WHAT IS THE SCIENCE BEHIND b3?
b3 Brazilian Bond Builder is a special formula co-polymer that’s combined with a high-purity targeted delivery system. This system reattaches and builds the bonds that make up the cellular membrane complex, to help prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. This new technology drastically reduces breakage and helps prevent damage during color services, this improves the overall integrity of the hair while prolonging color retention and vibrancy between appointments.
HOW SHOULD YOU MAINTAIN YOUR HAIR AT HOME?
For the best results, continue using the b3 Color Care Shampoo and Conditioner for regular cleansing and conditioning at home, and the b3 Instant Restore & Protect Reconstructor once a week for reparative treatment to protect against daily heat and styling damage.
b3 COLOR CARE SHAMPOO
Is A sulfate-free cleanser that gently removes impurities while replenishing and protecting color treated
- Gently removes dulling impurities
- Maintains color tone and vibrancy
- Follow with b3 Color Care Conditioner
- Minimizes color fade
- Helps prevent breakage from daily styling
For Optimum Results: Apply a generous amount of b3 Color Care Shampoo to wet hair and massage into hair and scalp. Rinse and repeat if necessary.
b3 Color Care Conditioner
Ultra-hydrating formula with bond building technology to prevent damage and maintain color vibrancy.
- Replenishes and hydrates
- Minimize color fade
- Help prevent breakage
- Protect against UVA/UVB oxidation
For Best Results: After cleansing with b3 Color Care Shampoo, apply a generous amount of b3 Color Care Conditioner throughout the hair. Leave on hair for one or two minutes and rinse thoroughly.
Instant Restore and Protect Reconstructor
Weekly treatment that quickly fortifies the hair to reduce damage while extending color life and restoring softness.
- Protects against breakage
- Helps strengthen and reinforce hair bonds
- Provides intensive hydration
- Prevents color fade
After shampooing, apply a decent amount of Instant Restore and Protect Reconstructor from roots to tips. Leave on for 5 – 10 minutes and then rinse thoroughly. Use at least twice a week.
b3 Ionic Color Lock
Introducing the professional protective system that utilizes breakthrough bond building + ionic technology to help retain the vibrancy of week one color between appointments!
- Stabilizes Color Molecules
- Prevents Pigment Shift and Color Washout
- Counteracts UV Fade
- Protects Against Color Transfer Onto Fabrics
- Repels Dirt and Pollution
- Reduces Drying and Styling Time
- Won’t Build Up Or Alter Color
For optimum results at home… Shake product thoroughly and apply throughout clean damp or dry hair to keep cuticle closed and dramatically reduce color loss.
b3 also offers “Step Two” of the professional part of the service which is a demi-permanent conditioning treatment applied immediately following the color service to treat any hair that didn’t have color applied that day such as, when only a root retouch is done or hair that was in between foils, etc. This treatment “seals the deal” with a deep conditioning that lasts for 30 days. It seals down the cuticle to lock in all the good stuff and keep out all the bad stuff.
By adding b3 to any color service, the hair is left in such better condition and results last so much longer, colorists are able to achieve clients goals and desired outcome like never before. Be sure to consult with your hair designer about this option, you’ll be SoZo glad you did!
“SoZo HAIR Salon Tips” is a blog about beauty salon tips, tricks, and hints. SoZo HAIR by Bajon Salon & Spa serves the greater Cincinnati area. We are located in Olde West Chester at the corner of Cincinnati-Dayton and West Chester Rds. We’re just a short drive from Mason Oh and Fairfield Oh….a big city hair salon without the big drive and big traffic.
Visit Shelly at SoZo HAIR for a great hair color experience. Shelly’s knowledge and experience is top notch, along with her sweet personality and client focused mentality. Shelly has been creating beautiful hair with SoZo for over 12 years. She is a staple with the down to earth staff whose mission is to exceed our clients expectations with services and products that are second to none. And, to top it all off, her shampoo is such a relaxing experience in itself, you’ll want to come back just for that!